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Gdi's design philosophy is based on the idea that close co-operation between the various interested parties is essential to successful product development. It is an integrated working method, assuring that all the relevant departments within a company are simultaneously involved in the process.

First of all, a project team is set up. Staff from the relevant departments implement and guide the development in conjunction with gdi design. Working in a compact project team with one communal goal ensures a positive and efficient working atmosphere. The team members from the different disciplines represent various insights and interests, so that decisions in favour of a particular developmental direction have a broad support base. This broad commitment in the successive stages of the development process simplifies later implementation.